Mr. Rayed Merchant is the Director of Marketing & Head of Brand Procurement at SSIZ International. With extensive experience in the Beauty & Cosmetics industry, his professional accomplishment include the success of brands like Ikonic, Proarte, and Biosoft in the beauty category. He is accountable for bringing in new-gen marketing ideas that are pivotal to the group’s future growth. Mr. Merchant is driving qualitative growth both on a group as well as a brand level. He is an alumnus of Jai Hind College, Mumbai, skilled in Marketing Management and Business Management.