Brand Strategy

Hooters says they have always been a neighborhood spot for everyone. But can a brand built on the male gaze ever really be for families? Let's talk about the ick factor. The orange shorts. The tight white tank tops. The wings. For decades, Hooters has been the gold standard for a very specific type ... Read full article.

Can luxury fashion survive the generative AI flood? Discover how elite labels are using the Anti-AI Slop Playbook to protect human craft and authorship. We have officially entered the era of the infinite scroll. Generative AI is currently pumping out content faster than we can possibly consume it. ... Read full article.

Forget the neon ruffles. Sarah Pidgeon just proved that a classic Calvin Klein look is the ultimate branding tool for rising stars. Here is why quiet luxury wins the Oscars party. The red carpet is often viewed as a parade of high-fashion peacocking, but the real power moves are usually the ... Read full article.