Branding

Hooters says it’s always been a neighborhood place. Can the iconic wing chain actually pivot to being family-friendly, or is the original reputation too strong to escape? The corporate world is no stranger to the pivot. We have seen technology companies become shipping giants and bookstores become ... Read full article.

Domino’s is rolling out a new five-pizza Italiano's collection featuring thinner crusts and Italian-inspired toppings, aimed at the premium end of the takeaway market. The move seeks to give customers a restaurant-like dining experience at home. Chief executive Nicola Frampton said the trend is ... Read full article.

Priyanka Chopra Jonas is the new global brand ambassador of Bentley Motors. She and the British car brand, designing, producing, and selling luxury vehicles and SUVs, went to Instagram to celebrate this new partnership with a series of artistically shot pictures where the actor-producer poses with ... Read full article.

Europe reels after 12 tons of KitKat bars disappear on a route from Italy to Poland, including rare Formula One editions. As investigators probe, the brand's witty reply drives viral chatter and public debate. A strange chocolate crime has caught Europe off guard. Nearly 12 tons of KitKat bars ... Read full article.

Miley Cyrus didn't just grow up; she strategically dismantled her old brand to build a rock empire. Here is why her style evolution is a masterclass in personal branding and survival. Two decades ago, a girl in a blonde wig changed the landscape of teen stardom. But if you look at Miley Cyrus today, ... Read full article.