Consumer Psychology

From Day Four deals to the wild rush of e-commerce, explore how 'deal culture' and FOMO are driving consumer behavior during massive online sales events. Unpack the psychology behind the Prime Day frenzy. There’s a unique energy that surrounds massive online sales events, something palpable even ... Read full article.

Is innovation fatigue real? Apple’s latest delay to 2027 suggests the tech hype cycle might be officially broken. Here is why we are over the coming soon culture. We have officially reached a point where a product announcement feels less like a promise and more like a recurring calendar notification ... Read full article.