Marketing Strategy

Warner Bros. taps an AI dog podcast, "DogPack," to promote "The End of Oak Street," starring an AI golden retriever and French bulldog. Ewan McGregor's treat skills get a shout-out! Forget the traditional red carpet interviews; the future of blockbuster promotion is barking up a whole new tree. ... Read full article.

Mainstream platforms are losing their spark to commercialism. Creativity is moving to smaller, participation-driven spaces. Brands, it’s time for a major rethink on your online presence. The digital landscape feels different these days, doesn’t it? That raw, unfiltered ‘messiness’ that once defined ... Read full article.