#HootersRebrand

Hooters says they have always been a neighborhood spot for everyone. But can a brand built on the male gaze ever really be for families? Let's talk about the ick factor. The orange shorts. The tight white tank tops. The wings. For decades, Hooters has been the gold standard for a very specific type ... Read full article.

Hooters says it’s always been a neighborhood place. Can the iconic wing chain actually pivot to being family-friendly, or is the original reputation too strong to escape? The corporate world is no stranger to the pivot. We have seen technology companies become shipping giants and bookstores become ... Read full article.