#RealeActives

Alix Earle’s new skincare launch just got a satirical takedown from her own family. Is this the peak of authentic marketing or just a very clever PR stunt? The recent social media spectacle of Ashley Dupré taking to the internet to tear down Alix Earle’s brand new skincare line, Reale Actives, might ... Read full article.

Discover why satirical hate reviews and family humor are the secret weapons behind the most successful influencer brand launches like Alix Earle's Reale Actives. In the world of influencer brands, the gloss is finally starting to peel. For years, we were fed perfectly curated reels and scripted ... Read full article.