Article continues after the ad.

Arrey bhai, imagine paying a bomb for movie tickets, popcorn ke daam toh chand tak pahunch gaye hain, aur phir bhi, instead of the hero's entry, you're bombarded with 30 minutes of ads! Matlab, movie dekhne aaye the ya ad agency ka portfolio? Well, Bengaluru's consumer court ne kaha, "Bas, bahut ho gaya!" and slapped PVR INOX with a ₹1 lakh fine for this very natak.

Ad Ka Overdose and Movie Ka Mood Kharab

In December 2023, a Bengaluru resident excitedly books tickets for the 4:05 PM show of "Sam Bahadur." Family ke saath time spend karne ka plan, but alas! The movie starts at 4:30 PM after a deluge of ads. Ab 25-minute ka ad session toh kisi torture se kam nahi. The consumer court rightly pointed out that in today's fast-paced duniya, time is precious. Aur yeh 25-30 minute ka ad overdose? Bilkul unfair trade practice!

Public Service Announcement Ya Public Ka Sar Dard?

PVR INOX ne apne bachav mein bola, "Bhai, sarkari rule hai! Public service announcements (PSAs) dikhane padte hain." Haan bhai, sahi baat hai, but court ne bola ki PSAs ka bhi limit hai—maximum 10 minutes. Toh baaki ke 15-20 minute kaunse seva mein ja rahe the? Clearly, yeh PSAs se zyada, paisa kamaane ka chakkar tha.

Real Example: Jab Ad Ne Movie Ka Maza Kirkria

Abhishek MR, ek Bengaluru ke techie, ne December 26, 2023 ko "Sam Bahadur" ka 4:05 PM show book kiya. Socha tha movie 6:30 tak khatam hogi, phir wapas office jaayenge. Lekin movie shuru hui 4:30 PM, thanks to endless ads. Is delay ne unka poora schedule bigaad diya. Gusse mein aake unhone PVR, INOX, aur BookMyShow pe case thok diya. Result? Court ne kaha, "PVR INOX, ₹1 lakh ka chalaan bharo aur seedhe raho!"

Time Is Money, Aur Humara Time Humara Hai!

Court ne clearly bola, "In the new era, time is considered money." Matlab, hum apna kimti samay aur paisa dono invest karte hain ek movie ke liye, na ki ad marathon ke liye. 25-30 minute tak bina matlab ke ads dekhna? Yeh toh hadd hi ho gayi! Busy logon ke liye yeh aur bhi badi problem hai.

Yeh Cinema Halls, Entertainment hain Ya Advertisement Hubs?

Dekho, hum samajhte hain ki thoda bahut ad revenue zaroori hai. Lekin jab ads movie ke experience ko overpower karne lage, toh problem hai. Hum ticket isliye kharidte hain kyunki hum content dekhna chahte hain, na ki ad agencies ka showcase. PVR INOX jaise multiplexes ko yeh samajhna hoga ki audience ko khush rakhna unke business ke liye zaroori hai. Nahi toh, aise court ke chakkar lagane padenge.

Ad Karo, Par Had Mein Raho

Bengaluru consumer court ka yeh decision ek wake-up call hai saare multiplexes ke liye. Ads dikhana hai? Bilkul dikhaiye, lekin ek limit ke saath. Audience ko respect dijiye, unke time ki kadar kijiye. Warna, agla chalaan aapka hi ho sakta hai. Toh, agli baar jab movie dekhne jao aur ads ka silsila khatam hi na ho, toh yaad rakho, kanoon aapke saath hai.

#MovieTicketsAreRippingUsOff #AdOverload #BengaluruConsumerCourt #InoxPVRFine #MovieMartyr #DramaAlert #BombingOurPocketsWithAds