On May 23, 2025, U.S. President Donald Trump issued a stern warning to Apple Inc., threatening to impose a 25% tariff on iPhones that are not manufactured within the United States.
I have long ago informed Tim Cook of Apple that I expect their iPhone’s that will be sold in the United States of America will be manufactured and built in the United States, not India, or anyplace else.
This announcement, made via his Truth Social platform, specifically targeted Apple's strategy of shifting iPhone production from China to India, urging the tech giant to relocate its manufacturing operations back to American soil.
Apple's Manufacturing Shift to India
Apple is not alone. Trump’s push to bring manufacturing back to the US has targeted several major companies, including carmakers, drug manufacturers, and chip producers. But moving smartphone production to the US could be especially costly, as the country currently does not have large-scale smartphone factories. He also proposed a 50% tariff on European Union imports, set to commence on June 1. These aggressive trade policies have already impacted financial markets, with Apple shares dropping up to 4% following the announcement.
The threat follows a recent meeting between Trump and Cook. According to a White House official, Trump was unhappy with Apple’s plans to shift more iPhone production from China to India since Apple has been increasing its manufacturing outlets in India. In March 2025, 97.6% of iPhones exported from India were destined for the U.S., a significant rise from 81.9% in the earlier months. This shift aims to reduce the impact of escalating tariffs on Chinese imports.
However, Trump's new tariff threats extend to Indian-made iPhones as well, proposing a 26% tariff on imports from India.
Challenges for U.S.-Based Manufacturing
According to a report in news agency Associated Press, building iPhones in the US could raise the price of a $1,200 iPhone to between $1,500 and $3,500.
Dan Ives of Wedbush Securities estimates that such a transition could take three years and cost approximately $30 billion, potentially tripling the price of an iPhone to around $3,500.
Historical Background
In a 2010 meeting with then-President Barack Obama, Apple co-founder Steve Jobs reportedly stated:
Those jobs aren't coming back.
And highlighted the challenges of domestic manufacturing because Apple has established it's supply chain by including manufacturing components from over 40 countries, and the South Asian countries have more developed manufacturing ecosystem.
In a 2012 interview with tech journalists Kara Swisher and Walt Mossberg, Apple CEO Tim Cook said he agreed with Jobs’ assessment.
Consumer Impact
Apple may see a decline in profit margins if it decides to absorb the higher costs associated with tariffs. On the other hand, raising retail prices by passing these costs on to customers might reduce demand.
As someone who values both the functionality of my iPhone and the economic considerations of its pricing, I hope for a resolution that maintains the affordability and quality of Apple's products.
No comments yet.