Greggs Unveils Chicken Roll to Complete Iconic Trilogy
Greggs Unveils Chicken Roll to Complete Iconic Trilogy
Greggs adds a Chicken Roll to join Sausage and Vegan Rolls for a £1.35 price, with a Soho pop-up tasting in London.
Greggs is adding a permanent Chicken Roll to its menu, joining the Sausage Roll and the Vegan Roll in what the bakery calls an iconic trilogy. The Chicken Roll is described as seasoned chicken wrapped in layers of crisp, glazed puff pastry, and it contains 305 calories. It will go on sale on Thursday for £1.35. To mark the occasion, a 20-minute tasting slot will be held on Wednesday (8 April) at a pop-up location at 15 Bateman Street in London’s Soho. Places are first-come, first-served, and guests must arrive as part of a trio of friends or family. Attendees will be offered a complimentary chicken-themed cocktail or mocktail. A Greggs spokesperson added: "They say the best things come in threes, and our iconic roll trilogy is no exception. We can’t wait for our customers to experience the Chicken Roll as the ultimate headline act of our flaky franchise." Over the past year, Greggs has faced cost-of-living pressures, higher taxes and wage costs, and the growing use of weight-loss treatments. The chain reported statutory pre-tax profits falling 17.9% to £167.4 million for the year to 27 December, while total sales rose 6.8% to £2.15 billion.
