Lenskart apologizes, unveils dress code welcoming religious symbols
Lenskart apologizes, unveils dress code welcoming religious symbols
Backlash over a leaked guideline pushes Lenskart to publish a new in-store style guide that allows religious and cultural symbols for employees.
A viral draft of an internal grooming document at eyewear retailer Lenskart sparked a wave of online backlash, with many critics accusing it of curbing religious expressions in the workplace. The document reportedly restricted symbols like tilaks and bindis, triggering concern among customers and staff who saw it as discriminatory. In response to the uproar, the company clarified that the circulated page was an outdated version and not reflective of its current stance.
Founder Peyush Bansal stepped in, stressing that Lenskart is committed to inclusivity and transparency. The company then published a new, standardized ‘In-Store Style Guide’ that explicitly allows employees to wear religious and cultural symbols at work. The guidelines were made public to address customer concerns and demonstrate a more open approach to diversity. It was shared in a message on X, signaling a move toward clarity across the brand’s India-wide stores.
The shift signals a broader push in Indian retail toward embracing religious expressions while balancing brand image. Store teams and shoppers can expect a more welcoming environment as tilaks, bindis, and other symbols become part of everyday styling. The move also aims to reassure staff that cultural identity will be respected on the shop floor.
As it updates its policies, Lenskart faces the challenge of maintaining consistency across a nationwide network. Yet the apology, combined with a transparent new style guide, suggests the retailer is listening to feedback and aiming to build trust with customers and employees alike. The episode may set a precedent for other brands navigating tradition, modern branding, and inclusion in India’s diverse retail landscape.
