Deliveroo expands into restaurant bookings in London after US takeover
Deliveroo expands into restaurant bookings in London after US takeover
Deliveroo launches Reservations in London, expanding beyond takeaways after its DoorDash takeover, with plans to roll out across the UK later this year.
Deliveroo is stepping into a new neck of the woods: restaurant bookings. The company has announced Deliveroo Reservations, a booking service that will debut in London before expanding to other locations across the UK later this year. The move signals Deliveroo’s broader push to evolve from a pure delivery platform into a more holistic dining app that streamlines both ordering and table availability.
The London launch comes in the wake of Deliveroo’s acquisition by DoorDash, the US-based delivery giant, which closed last year. The takeover has paved the way for a more expansive strategy that blends delivery with dining experiences, giving customers a single app to explore menus, place orders, and now reserve seats.
In London, participating restaurants will offer real-time table availability through Deliveroo’s platform, allowing diners to book without leaving the app they already know for meals. Deliveroo has said the rollout will be phased, with additional UK locations added as the year progresses.
Industry observers note the potential upside for restaurants and Deliveroo alike: a more integrated customer journey, richer data on dining habits, and new revenue streams beyond delivery fees. Critics, however, caution that the battle for restaurant bookings in the UK is competitive, with established players already entrenched.
Deliveroo has not disclosed every booking partner or pricing details yet, but the company emphasizes a seamless experience that leverages its existing user base and order history. The London debut marks a significant step in Deliveroo’s ambition to become an all-in-one platform for food lovers, with more expansion likely on the horizon.
