Tim Cook: Apple eyes massive growth in India
Tim Cook: Apple eyes massive growth in India
Tim Cook calls India a 'huge opportunity' as Apple targets double-digit growth across iPhone, Mac and iPad with new stores and a broader product line.
Tim Cook says he is 'over the moon excited' about India, describing the country as a 'huge opportunity' for Apple. Speaking during Apple’s second quarter 2026 earnings call, he highlighted India as the second largest smartphone market in the world and the third largest PC market, underscoring the scale of the opportunity the company sees in the country.
Apple is betting on sustained growth in India by expanding beyond iPhones to Macs and iPads, with executives pointing to double-digit expansion across product families. A key driver, Cook noted, is the influx of first-time buyers as India’s middle class continues to grow and embrace premium devices. This shift, alongside recent store openings, is helping deepen Apple’s footprint in the country and reinforce a longer-term growth trajectory.
The company's plan to power growth in India also hinges on a broader strategy to navigate chip shortages and supply-chain dynamics. Analysts have long viewed India as a strategic market for Apple, given its large and youthful consumer base and accelerating digital lifestyle adoption. Apple’s approach emphasizes tailoring pricing and services to local preferences while expanding multi-device ownership, signaling a pivot from a pure iPhone focus toward a more diversified product ecosystem in India.
Industry watchers say the India push could redefine Apple’s regional playbook, with continued investment in retail, local partnerships, and ecosystem development. If the momentum holds, India could emerge as a major contributor to Apple’s global growth in the coming years, reinforcing the view that the country is no longer just a market of aspirational buyers but a core battleground for premium technology.
