JioHotstar Goes Global! Now Streaming in UK, Canada, & Singapore!

Streaming giant JioHotstar made a significant international move on Wednesday, announcing its official launch in the United Kingdom, Canada, and Singapore. This expansion brings over 160,000 hours of diverse entertainment content, spanning more than 12 languages, to a brand new global audience. The platform isn't just importing its existing library; it's kicking off its international debut with an exciting line-up of new entertainment.

Viewers can look forward to a slate of original productions, including titles like “Ali Baba Aur Chaalis Bhoot”, “Prince of Mollywood”, “Part Timers”, and “The Court”, all set to premiere throughout the year. A major highlight for fans of reality television is the popular franchise “Bigg Boss”. For the first time, audiences in Singapore, Canada, and the UK will be able to participate in live voting, directly influencing the game's outcome.

Furthermore, subscribers in Canada and the UK will gain access to a 24x7 LIVE Feed of “Bigg Boss”, offering an immersive viewing experience. Canadian viewers will also get an exclusive treat, being able to watch “Bigg Boss Hindi” seven days ahead of its traditional TV broadcast.

Alongside these, new international audiences will also have access to JioStar television channels and 'Before-TV' access to many popular shows.

Amit Malhotra, Head, International Business at JioStar, shared his vision for this global expansion. He emphasized that while the last decade of streaming focused on catalogue size, the new frontier is about reimagining the audience experience.

Malhotra stated,

We believe the bigger opportunity now is to reimagine how audiences experience entertainment; not just what they watch, but how they discover, engage with and shape the experience in real time.

He highlighted the deep connection South Asian audiences have with Indian entertainment and noted a growing global interest in diverse stories and cultures. JioHotstar aims to serve this broader, underserved global audience, going beyond simply exporting an Indian streaming service to new markets.

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