KPop Demon Hunters: Mattel Dolls Debut as Golden Tops 5x Platinum
KPop Demon Hunters: Mattel Dolls Debut as Golden Tops 5x Platinum
Mattel unveils singing Rumi, Mira and Zoey dolls this fall as Golden climbs to 5x platinum, spotlighting the songwriters and a Hollywood screening.
Fans of the KPop Demon Hunters universe are getting a new way to engage with the brand as Mattel announces singing dolls Rumi, Mira and Zoey arriving this fall. The line brings the voices behind the hit track Golden into toy aisles, letting fans sing along with their favorite characters at home.
Songwriters The Black Label, including EJAE who provides the singing voice of Rumi, helped shape Golden, a track that has reached 5x platinum seven months after the film's release. The collaboration shows how tightly the music and movie elements are woven into the franchise's growing footprint.
In Hollywood, the stars—EJAE, Rei Ami, Audrey Nuna, Ji-Young Yoo, Arden Cho and May Hong—gathered for Variety’s Screening Series at the Egyptian Theater, a rain-soaked night that became a memorable reunion for the Netflix voices behind Huntr/X. The event highlighted the cross-media momentum fueling fans’ excitement across films, songs, and toys.
With dolls hitting shelves later this year and Golden's continued chart supremacy, the cross-media appeal of KPop Demon Hunters shows how music, film and toys can flourish together, turning fans into collectors and listeners alike.
