Yash’s Toxic pre-release revenue nears Rs 600 crore, says producer

In a bold claim about pre-release momentum, veteran producer G. Dhananjayan says Yash’s Toxic: A Fairy Tale for Grown-Ups has already clocked close to Rs 600 crore in pre-business before its release. The film is set to hit theatres on March 19, releasing alongside Dhurandhar 2, a sequel to an established franchise, and Dhananjayan says the plan isn’t a risky one.

According to the producer, the massive early buzz stems from the film’s premise and Yash’s star power, which he believes resonates with audiences. Pre-release revenue, often called pre-business, is not a guarantee of final box-office success, but the figure underscores the high expectations surrounding Toxic.

Dhananjayan adds that pairing Toxic with Dhurandhar 2 reflects confidence in the market and in fans’ appetite for large-scale entertainment. As the release nears, industry watchers will be watching whether the pre-release momentum translates into solid opening weekend numbers and sustained performance.

Fans will now wait to see if Toxic can deliver on the promise of its bold billing and whether Dhurandhar 2 will offer comparable theater-going appeal. Regardless, the chatter around the film’s pre-release haul indicates one thing: the film is already a talking point in the industry ahead of its release.

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