Kanye West Says Apology Ad Isn’t About Reviving Career Ahead of Album
Kanye West Says Apology Ad Isn’t About Reviving Career Ahead of Album
Kanye West tells Vanity Fair the WSJ apology ad was not a bid to revive his career as fans await his new album Bully.
Kanye West is pushing back on the idea that a recent apology advertisement in The Wall Street Journal was a calculated move to revive his career, saying in a Vanity Fair interview published Tuesday that the gesture reflected remorse rather than a strategy to regain commercial traction ahead of a new album.
He pressed the point with a candid line: “I look at wreckage of my episode and realize that this isn’t who I am.” He also noted that his forthcoming project, Bully, remains highly anticipated, asserting that he’s still among the most listened-to artists in the US on Spotify in 2025 and that the album’s pre-saves are drawing significant attention.
West described the WSJ letter as a heavy expression of remorse, saying, “these remorseful feelings were so heavy on my heart and weighing on my spirit.” He acknowledged that the apology addressed hurt caused by his past remarks but declined to answer certain questions, including where his antisemitic sentiments originated from, stating he’d rather not discuss that detail at this time.
While the full-page ad in a major newspaper drew widespread discussion about accountability and consequences, West reiterated that the note should not be read as a mere publicity stunt. The ongoing conversation around his statements and his forthcoming music continues to captivate fans and observers as he moves forward with Bully.
