Polish influencer's nine-day livestream raises over £50m for kids with cancer
Polish influencer's nine-day livestream raises over £50m for kids with cancer
A Polish influencer's nine-day charity livestream raises over £50 million for children with cancer, attracting stars and thousands of donors worldwide.
A Polish influencer’s nine-day charity livestream captivated millions as it unfolded across streaming platforms, culminating this past Sunday with a record-breaking sum raised for children with cancer. The marathon began on April 17 and concluded on Sunday evening, turning a single broadcast into a fundraising beacon and keeping audiences hooked with nonstop performances, guest appearances, and real-time donation updates.
Notable guests lent star power to the campaign, including musician Chris Martin, tennis star Iga Świątek, and footballer Robert Lewandowski, who joined Łatwogang in the epic fundraiser. The collaboration signaled a rare cross-border moment of philanthropy, drawing support from fans around the world and amplifying the reach of the campaign beyond Poland.
Organizers say the funds will support a cancer charity focused on research, patient care, and family support services, with allocations aimed at treatment access, clinical research, and family assistance programs. The nine-day format showcased the potential of social media fundraising to mobilize resources quickly and dramatically, setting a new benchmark for charity livestreams.
While the schedule was grueling for those on camera and behind the scenes, the overall tone remained optimistic about the impact and the ongoing need for support. Promises of transparency in how the money will be spent and continued advocacy for pediatric oncology were highlighted as essential components of the campaign’s long-term success.
