Apprentice 2026 winner lands £250k for beauty startup in all-female final

Tonight's finale of The Apprentice 2026 delivered drama and ambition in equal measure as two all-female finalists pitched their visions for the beauty market. Karishma Vijay and Pascha Myhill faced one final grilling from Lord Sugar and the judging panel, eager to see who would take the leap from idea to business. In a closely watched vote, the winner secured Lord Sugar’s £250,000 investment to kickstart a beauty business and grow it beyond the startup stage.

The moment highlighted more than a win; it underscored the show's ongoing push for women-led startups in a highly competitive sector. Both finalists fielded tough questions about branding, margins, and growth strategy, with the judges probing the scalability and impact of their concepts. Viewers were treated to a showcase of resilience, with the panel offering feedback on pitch technique, team leadership, and go-to-market plans.

For the winner, the £250,000 is more than cash—it’s a gateway to mentorship and access to networks that can speed up product development, manufacturing, and distribution. The investment signals continued confidence in new brands targeting consumers in beauty and wellness, a sector that shows no sign of slowing down.

Fans online applauded the all-female final and celebrated the next chapter for the chosen entrepreneur, while others will be watching closely to see how the brand scales in the coming months.

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