Apple taps Google's Gemini AI to power Siri in multi-year deal
Apple taps Google's Gemini AI to power Siri in multi-year deal
Apple teams up with Google to power Siri and future AI features with Gemini, signaling a strategic shift and a rare cross‑brand alliance in the AI race.
Apple and Google announced a multi-year partnership that will power Apple's next-generation AI features, including Siri, with Google's Gemini technology. Apple selected Gemini after a careful evaluation determined it provided the most capable foundation for the iPhone maker's AI ambitions. This marks a rare alliance between rivals in the smartphone arena where iOS and Android have dominated globally.
The agreement comes as Apple has largely built its AI stack in-house but has faced challenges in rolling out robust AI features across devices. Analysts say this partnership could accelerate Apple's AI roadmap into 2026 and beyond, while allowing Google to monetize its Gemini tech in a new consumer-focused product layer.
Details on financial terms were not disclosed. The move briefly lifted Alphabet's market capitalization above the 4 trillion mark, underscoring investor enthusiasm. Apple reportedly considered partnerships with OpenAI, Anthropic, and Perplexity before settling on Gemini. The arrangement also comes amid ongoing scrutiny of the Google-Apple search deal in antitrust debates.
Industry observers say the deal could reshape user experiences while prompting questions about privacy and data use. The broader AI talent war—competitive hires by Meta and others—adds urgency to such collaborations. For users, the outcome will hinge on how seamlessly Siri integrates Gemini's capabilities while maintaining Apple's privacy standards.
