Amul’s ‘Send Them PAKKING’ Salute to Sindoor Heroine Wins Hearts

Famous for its timely and witty cartoons, Amul displayed a drawing of Colonel Sofiya Qureshi and Wing Commander Vyomika Singh standing at a press conference. They are shown being saluted by the brand's iconic little girl character. Fighter aircraft and images of airstrikes can be seen in the background.

The cartoon includes a funny and clever line, “Send them Pakking”, which uses the word “Pak” as a play on “Pakistan”. At the bottom, it says, Amul, "proudly Indian”.

Operation Sindoor: A Brief Overview

On May 7, 2025, India launched Operation Sindoor, targeting nine locations in Pakistan and Pakistan-administered Kashmir. The operation aimed to dismantle terrorist infrastructures, including those linked to Jaish-e-Mohammed and Lashkar-e-Taiba. One of the significant outcomes was the elimination of Abdul Rauf Azhar, a key Jaish-e-Mohammed commander and mastermind behind the 1999 IC-814 hijacking.

The strikes were a direct response to the Pahalgam attack, where militants selectively targeted male Hindu tourists, leaving several women widowed. The operation's name, 'Sindoor', symbolizes the red powder worn by married Hindu women, highlighting the personal losses suffered by the victims' families.

India’s Response to Terror Attack

Following India's launch of Operation Sindoor, in which the military conducted targeted air and ground attacks on nine terrorist sites in Pakistan and Pakistan-occupied Jammu and Kashmir, the cartoon went viral. Colonel Sofiya Qureshi and Wing Commander Vyomika Singh led the military press briefing for Operation Sindoor. They gave the media an explanation of the specifics of the Army, Navy, and Air Force joint operation.

India used Rafale fighter jets with SCALP and HAMMER missiles for a 25-minute mission as part of Operation Sindoor. They strike targets in Sialkot, Muridke, Muzaffarabad, and Bahwalpur. According to Rajnath Singh, the minister of defense, the strikes killed more than 100 terrorists.

Public's Reaction

Amul's doodle has been widely shared across social media platforms, resonating with a populace grappling with grief and a desire for justice.

One user commented, "Proud to be Indian...Jai Hind ".

Another user commented, "Beautiful packaging for ever."

Amul's "Send Them Pakking" doodle highlights how advertising and the media can influence public opinion. The image raises concerns about how complicated international conflicts are portrayed in popular media, even as it conveys the sentiment of a country seeking justice.

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