Bad Bunny’s Super Bowl Halftime Draws 137.8M Peak Viewers
Bad Bunny’s Super Bowl Halftime Draws 137.8M Peak Viewers
Bad Bunny’s Spanish-language Super Bowl halftime set a viewership record, peaking at 137.8M with a high-energy celebration of Latino culture.
Bad Bunny’s Super Bowl LX halftime set drew a record audience, peaking at 137.8 million viewers in the second quarter and delivering an average game audience of 124.9 million. The performance itself brought in 128.2 million viewers, marking it as one of the most-watched halftime moments in NFL history.
Kendrick Lamar’s 2022 record still stands at 133.5 million, followed closely by Michael Jackson’s 1993 performance at 133.4 million, underscoring how this year’s show joined an elite group of memorable halftime spectacles while signaling a shift toward more multilingual and culturally expansive moments at the game.
The artist opened at Levi’s Stadium in Santa Clara, California, with the line, “Que rico es ser Latino,” a celebration that resonated through the stage, imagery, and choreography. The set wove Latino cultural references—from cane-cutting visuals to a piragua stand cameo—into a performance described by many as joyful, resilient, and celebratory.
Fans quickly nicknamed the show the “Benito Bowl,” highlighting the strong cultural moment and the sense that this was more than a concert—it was a milestone for representation at the Super Bowl. Social media chatter and press mentions highlighted the moment as a turning point for big-game entertainment, hinting at more diverse and Spanish-language content in future halftime lineups.
Even as the Seattle Seahawks defeated the New England Patriots 29-13 to claim the title, the numbers associated with Bad Bunny’s set stood out as a watershed for how audiences engage with music, sports, and culture during the same event. The performance’s impact extends beyond the game, signaling a broader shift in how halftime acts are chosen and celebrated on one of the world’s biggest stages.
