Mattel and Hasbro Unveil 2026 KPop Demon Hunters Toys for Preorder
Mattel and Hasbro Unveil 2026 KPop Demon Hunters Toys for Preorder
Toy giants Mattel and Hasbro reveal a 2026 KPop Demon Hunters lineup, featuring dolls, action figures, a US American Girl collab, and a $280 preorder.
Toy giants Mattel and Hasbro are pulling back the curtain on a sweeping 2026 lineup for KPop Demon Hunters, expanding the universe with new dolls, action figures, games, and even an American Girl Doll collection spin-off. The early preorder is set at $280 for a premium set, signaling a bold push to merge pop culture fandom with collectible play.
Fans can expect the new HUNTR/X and Saja Boys dolls, plus a slate of role-playing toys and accessories designed to appeal to both longtime collectors and younger fans discovering the brand. The line promises meticulous detailing, interchangeable outfits, and gear that nods to the demon-hunter mythos that has captivated the community.
Alongside physical figures, the line reportedly includes a digital companion app and cross-promotional tie-ins with popular KPop groups, a strategy aimed at keeping the franchise relevant across media. The American Girl Doll collection variant could broaden the audience beyond traditional toy buyers, expanding storytelling opportunities within the universe.
Analysts say the move marks a notable shift in how toy brands partner with pop culture properties, leveraging nostalgia and current fan fervor to drive sales. Preorders are live now, with a scheduled rollout across retailers later in 2026 and a limited edition slate for dedicated collectors.
