Art Used to Be an Escape. A.I. Made it Exhausting
Art Used to Be an Escape. A.I. Made it Exhausting
Art Used to Be an Escape. A.I. Made it Exhausting
Art should bring joy, but AI and social media pressure creates a conflict between creating art for joy vs sharing it online.
There was a time I’d paint for the joy of it. Just me, a blank page, no need to “share” it.
Now, every time I sit down with a brush, there's pressure. I hear a voice in my head saying:“Would this get pinned?” Should I get a camera and make a reel of this? “Too much beige. Not trending anymore.” And I want to scream.
I Love Art. I Hate Posting It.
When Instagram first became popular, I was thrilled - an image sharing app which would take my art to the world? But now, I’ve deleted more posts than I’ve published. Not because the art wasn’t good, but because the act of sharing it started to feel like begging. Begging for validation, for likes, for some magical algorithm god to smile down and say, “Yes, this is enough.”
But art was never supposed to feel like a pitch deck. I’ve stared at captions for hours, wondering how to sound casual and genius at the same time. I’ve posted something I loved deeply... only to watch it die in silence. And yet sometimes you see other people post a piece that took them five minutes and zero emotion, which goes viral.
And I find myself comparing my work to 19-year-old prodigies on Pinterest who apparently never sleep. It's imposter syndrome in filters. But once in a while, someone messages me to say a small sketch made them cry. And that? That’s a quiet win I keep close. I can't share it. I don't feel like advertising it.
The Algorithm Ate My Joy
I’ve seen amazing art on social media too. I've gotten commissions, got guest blog requests, and had strangers DM me if I could conduct a workshop. It can be Magic.
But on social media creating art feels less like a playground and more like a brand brief I didn’t ask for.
If your art isn’t going viral or going on a tote bag, does it even matter? My friend Clara, a digital illustrator, vented to me last week:
“If I don’t post for a week, my reach drops by 60%. I can’t even grieve without tanking my engagement.”
Why are we painting for the algorithm?
And Then Came the AI
Enter the bots. Terrifying, and weirdly... competent. We laughed at first - six fingers, three knees, skin that looked like it had been toasted on a lego. But it has evolved in the last two years, faster than an artist evolves in a lifetime.
The art is stunning. It’s also soulless. But for a client , it's more than good enough. It's brilliant. And it messes with your head when a machine can spit out in 12 seconds what took you years to learn and master.
My friend Jon, a mixed-media artist, summed it up:
“I don’t know if I’m competing with AI or becoming it. I don’t even sketch anymore, I just plan posts.”
I used to use AI for inspiration, but it wasn't. It was existential crisis, what's the point of getting better at a medium or theme when AI is simply gonna get better than you next month? Yikes.
Did Van Gogh Care About Metrics?
I sometimes think about artists like Van Gogh or Hilma af Klint, painting obsessively with zero audience, no monetization plan, no reel edits.
Just pure obsession. Look at art history - Letters. Journals. Wild color choices that didn’t care about trends. Algorithm promised us more appreciation, more connections. Art that lives forever. Now it just gets lost in the moment. There's no questions anymore - how did you draw this petal? What's the feeling behind this collection? Now there's just a scroll past it - AI might have made it. It might not have. Who cares anymore now that internet has a thousand million copies of every style and theme and medium.
Can you imagine Van Gogh posting, “new piece up, link in bio 🌻”? And yet, their art lives on, precisely because it wasn’t made for likes.
I Miss Making Art No One Would Ever See
I don’t want to quit art. I just want to remember why I started.
I want to paint badly. I want to sketch without cleaning up the edges for a story post. I want to fall in love with mess again.
Maybe I’ll post it. Maybe I won’t. Maybe people will like it, or ignore it. Maybe it won't sell. Maybe it’s enough that it exists.
Art Should Be Sacred
Art doesn't feel meaningful anymore. It doesn't feel respected or sacred. Social media has made it loud. And AI has made it fast. Maybe even pointless.
And maybe the rebellion now is to create something slow, silent, and completely un-optimized. If your creativity feels like it’s leaking instead of flowing, me too.
Can we make ugly, quiet art again?
#ArtStruggles #CreateForJoy #SocialMediaPressure #ArtistLife #Inspiration