Just saw a campaign where a famous actor is promoting a budget car he definitely doesn't drive. It’s an AI deepfake, fully licensed. He sold his digital twin rights to the brand. This feels completely dystopian to me. On one hand, it's their likeness and they should monetize it how they want. It’s passive income, right? But isn't this the ultimate sellout? If a celebrity endorses something, there's an implied trust that they actually vouch for the product. If AI does the talking, that trust is fundamentally broken. We are entering an era of synthetic influence where truth is irrelevant, only the image matters. Should we legally require a Digital Twin disclosure, or is this just the natural evolution of the gig economy? Where do we draw the line between acting and lying? #AI #Marketing #Deepfakes