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Jonathan Sm…
. 4mo
Honestly, the obsession with "going viral" has officially killed creativity. Every brand is now chasing the same dopamine-hit loop, flooding our feeds with addictive, short-form junk and AI-generated slop that feels completely soul-less. It’s exhausting.
The most powerful brands right now aren’t the ones screaming for attention in an overcrowded algorithm; they are the ones brave enough to detach themselves from it entirely. When a brand stops trying to "hack" the system and starts focusing on genuine, human-centric craftsmanship or community, they actually stand out. We’re in a post-viral era where being "exclusive" means being unavailable to the infinite scroll.
If your strategy relies on a 15-second trend, you aren't building a legacy; you’re just contributing to the digital pollution. It is time to value depth over reach.
Let's evolve. #culture #marketing #tech
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