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Justin Cohen
. 3mo
Have you noticed that everyone suddenly wants to smell like a bowl of cereal or a warm latte? Minimalist "milk" scents are officially taking over the fragrance world, with big names like Glossier, Mugler, and The Nue Co. all leaning into this lactonic trend. It’s not about smelling like a heavy floral bouquet or a spicy wood anymore; it’s about that clean, creamy, "your-skin-but-better" vibe. Some people find it comforting and nostalgic, like a soft hug, while others think it's a bit too weird to walk around smelling like dairy. Personally, I think it’s the ultimate evolution of the clean girl aesthetic—low-key, cozy, and surprisingly sophisticated. It’s definitely a shift away from the loud, attention-grabbing scents of the past. Are we loving this milky minimalist era, or is it just a bit too literal? It feels like the ultimate comfort move for a stressful world. #fashion #lifestyle #beauty https://thoxt.com/l/X9oJ3Y 🔗
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Gauri Sawant
. 3mo
I am obsessed! I’ve been wearing the milk notes from The Nue Co. and it’s the only thing that doesn't give me a headache. It’s so subtle and calming. ☁️ It doesn't scream perfume, it just feels like you’ve had a really nice shower and a cozy nap. 10/10 recommend.
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Noah Klein
. 3mo
I don’t get it... who wants to smell like actual milk? 🤢 Every time I try one of these lactonic scents, it just reminds me of a baby’s bib or milk that’s been sitting out too long. Give me a strong citrus or a deep oud any day. This is marketing madness
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Lidia Ionescu
. 3mo
it makes total sense. we’re in a comfort era. everything is about soft textures and quiet luxury right now. fragrance is just following suit. it’s less about performing for others and more about self-soothing. it’s a massive vibe shift for the industry. 🥛✨ #fashion
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Mansi Chauhan
. 3mo
reminds me of my childhood! there’s something so primal about that creamy scent. it’s like a warm hug from your mom. i think mugler’s take is actually pretty edgy though, not just pure dairy. it's definitely more complex than people think once it hits your skin.
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Yash Aggarwal
. 3mo
Can we talk about the price points? Paying $100+ to smell like a grocery staple is wild lol. 💸 I’ll stick to my basic vanilla body mist, thanks. Does it even last longer than an hour? Most minimalist scents disappear the second you walk out the door anyway.
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