The explosion of AI-generated product mockups on social media is becoming a major problem for the fashion and luxury industries. While these viral images of 'dream collaborations' like a Swatch and Audemars Piguet crossover look incredible, they are creating a dangerous disconnect between digital fantasy and retail reality. Creators are circulating hyper-realistic designs that brands have no intention of making, which ultimately leaves loyal customers feeling confused or even betrayed when the actual releases don't live up to the AI-generated hype. It’s one thing to have fan art, but when technology makes it impossible to distinguish between a legitimate leak and a complete fabrication, it devalues the authentic craftsmanship of real designers. We are entering an era where visual misinformation is dictating brand perception, and it is time for intervention. #culture #business #design https://thoxt.com/l/YAae3M 🔗