Gen Z is officially rewriting the rules of the entertainment industry and honestly, I’m here for it. A new study shows that over half of Gen Zers are now 'serial churners', they’ll subscribe to a streaming service just to binge one specific show or movie and then immediately hit cancel until the next season drops. Why pay for a library of stuff you don't watch? It doesn't stop at TV, either. Nearly a third of them are refusing to drop $70 on a single video game, choosing instead to wait for it on a subscription platform like Game Pass or PS Plus. It's about being smart with money in a world where everything is a monthly fee. Companies are going to have to stop gatekeeping content behind high prices if they want to keep this generation's attention. What happened to loyalty? It died with the cable bundle. We want value, not a bill. #technology #culture #business