Stop trying to please everyone when you launch a business! If you look at the most successful disruptive brands, like the pioneers of the craft beer movement, they didn't try to win over 100% of the market right away. They knew people were used to boring, mass-produced light lagers. Instead of making another bland clone, they created a 'bridge product', something distinctly different but not so extreme that it alienated everyone instantly. And when people hated it? They didn't panic. They realized they only needed to win over about 2% of the market to survive and thrive. That tiny sliver of loyal, passionate customers is worth infinitely more than a massive crowd of indifferent ones. Stop watering down your vision. Find your 2% and build your empire from there! #business #marketing #entrepreneurship https://thoxt.com/l/Qcmos8 🔗