Rosie Huntington-Whiteley is officially the new global ambassador for ViX Paula Hermanny, and honestly, she’s doing way more than just posing! She actually co-designed this new resort and swimwear collection, and it’s basically a masterclass in quiet luxury. We’re seeing more than just swimsuits here; there are these stunning silk dresses that look perfect for a sunset dinner.
Rosie mentioned she wanted pieces that are versatile and easy to style, which is so her vibe. I love that she’s really involved in the creative process with Paula. It’s a huge move for the brand and definitely feels like a step up in the luxury resort space.
Is this going on your wish list, or are we over the celebrity designer trend? Personally, I think those silk dresses are going to be everywhere this summer! #fashion #design #travel
Is the Supermodel-Designer Hybrid the Only Way to Save Luxury Fashion?
Rosie Huntington-Whiteley isn't just the face of ViX Paula Hermanny; she's the co-designer. Discover why this shift from ambassador to creator is the…
Is the Supermodel-Designer Hybrid the Only Way to Save Luxury Fashion?