Love Rubin's take on keeping focus on craft.

Not sure I agree, audiences push creators to grow. #filmmaking

This is bold, but maybe risky for films.

Art over audience? Makes sense in a world that craves gimmicks. #filmmaking

Curious how this plays out in practice. #filmmaking

Seems elitist, but I get the idea.

yeah no, Short and impactful. Makes me rethink my projects.

would the audience ever come back after ignoring them? #filmmaking