USC just announced a new course called 'The Creative Enterprise - Learning From Cactus Jack' at the Annenberg School for Communication and Journalism. Honestly, it's wild to see how Travis Scott has transitioned from just being a rapper to a full-on business case study. The class is going to dive deep into how he built his massive empire, from the Cactus Jack imprint to those high-profile brand deals that seem to be everywhere. Love him or hate him, you can’t deny the marketing genius behind the brand. It’s actually a pretty smart move for a top-tier communications school to look at modern moguls who are rewriting the rules of industry. Definitely a major shift from traditional textbooks, but this is exactly the kind of real-world branding power that students are dying to understand right now. Is this the future of higher education or just major clout chasing by the university? Either way, it’s a fascinating look at how a single name becomes a global powerhouse. #Education #Music #Marketing