Celebrities Welcome World of Frozen at Paris Disneyland's New Adventure World
Celebrities Welcome World of Frozen at Paris Disneyland's New Adventure World
World of Frozen opens as Disneyland Paris rebrands as Disney Adventure World, part of a 2 billion euro expansion attracting fans and celebrities.
An opening ceremony at Disneyland Paris marked the debut of World of Frozen, tied to a dramatic rebrand of the park into Disney Adventure World as part of a 2 billion euro expansion.
Spice Girl Emma Bunton appeared at the event, posing with on-stage characters from the popular Frozen musical and joining fans for photos.
Early impressions from visitors blend wow moments with questions about value and crowd levels. The flagship attraction aims to showcase cutting-edge animations, immersive sets, and a first-look at the broader expansion.
The renaming is part of a broader strategy to refresh the resort previously known as Walt Disney Studios Park, reinforcing Paris as a premier travel destination. The expansion adds new attractions, dining, and entertainment experiences as it invites guests to explore Disney Adventure World.
As the park gears up for full operations, industry watchers say the project underscores Disney's ongoing push to rejuvenate its European portfolio and draw in families and long-time fans alike.
