Donni Davy Brings Euphoria Era to Makeup Market with Half Magic
Donni Davy Brings Euphoria Era to Makeup Market with Half Magic
Leader Donni Davy explains why turning Euphoria's glittery looks into a wearable Half Magic collection took time—and what to expect from the Glitterpill line.
If you’ve loved the glitter-drenched world of Euphoria, a new makeup collection brings its vibe to life in real life. Donni Davy, the show’s lead makeup artist, is partnering with Half Magic to launch a dedicated Euphoria line featuring the Glitterpill eye paint as the centerpiece of the collaboration. The project marks a rare bridge between a hit TV aesthetic and consumer beauty, with a collection also tied to a broader collaboration with A24.
Davy told an exclusive interview with The Business of Beauty that turning the show’s glam into a market-ready line took longer than expected. She cited balancing the show’s bold hues with safety, licensing and production realities as the team navigated the steps from screen to storefront.
The Glitterpill eye paint anchors the Euphoria x Half Magic collaboration, offering a wearable interpretation of the show’s iconic shimmer. Other pieces in the line echo the season’s evolving style, with shimmer textures and versatile shades designed for everyday wear.
Industry chatter around Season 3 notes a shift toward a cleaner makeup language while keeping a wink to Euphoria’s signature energy, a point underscored by coverage of the season’s looks and the A24 partnership around the collection.
In sum, this cross-media beauty moment brings a fictional world into real products and invites fans to recreate the magic in their own routines.
