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Consumer Behavior

3 articles

Your New Sole Obsession? Why 'Freaky' Shoes Are Taking Over Fashion Forget the quiet luxury of seasons past. From banana heels to embellished slingbacks, fashion is embracing statement footwear. Discover why 'freaky' shoes are the ultimate luxury splurge no…
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The ‘Color Recession’: Are We Losing Our Love for Bold Hues? Consumers are increasingly shying away from vibrant colors, fearing mistakes. What's driving this 'color recession' and are we stuck in a world of neutrals? Look around you, really look. W…
Doom Shopping: Gen-Z’s Latest Obsession, or a Cry for Help? Are young adults really finding solace in splurging on unnecessary items, or is this 'doom shopping' trend a deeper symptom of stress and anxiety? Let’s unpack it. Let’s talk about “doom s…