Consumer Behavior

Consumers are increasingly shying away from vibrant colors, fearing mistakes. What's driving this 'color recession' and are we stuck in a world of neutrals? Look around you, really look. What do you see? A sea of muted tones, isn't it? Beige, grey, white, black, they've become the default, almost ... Read full article.

Are young adults really finding solace in splurging on unnecessary items, or is this 'doom shopping' trend a deeper symptom of stress and anxiety? Let’s unpack it. Let’s talk about “doom shopping.” If you haven’t heard the term, you’ve almost certainly seen it in action, perhaps even participated. ... Read full article.