#ViXPaulaHermanny

Rosie Huntington-Whiteley is the new face of ViX Paula Hermanny. But in an era of influencer fatigue, do these high-profile titles still move the needle for Gen-Z shoppers? Every week, it feels like another supermodel or A-list actor is being crowned as aGlobal Ambassadorfor a heritage brand. The ... Read full article.

Rosie Huntington-Whiteley isn't just the face of ViX Paula Hermanny; she's the co-designer. Discover why this shift from ambassador to creator is the only way brands stay relevant today. We have officially entered the era of the multi-hyphenate. Gone are the days when a supermodel could simply show ... Read full article.