DIIV & A. G. Cook Unveil "ZIRP!" via Cryptic Hotline! 📞🎶
DIIV & A. G. Cook Unveil "ZIRP!" via Cryptic Hotline! 📞🎶
DIIV announces new album 'ZIRP!' produced by A. G. Cook, dropping Oct 30! Discover their unique marketing, a mysterious phone hotline & business cards. Get ready for alternative multimedia entertainment!
Get ready, music fans! Acclaimed shoegaze band DIIV has officially announced their new album, "ZIRP!", set to drop on October 30th. This highly anticipated full-length project was produced by none other than the prolific A. G. Cook, known for his groundbreaking work and recent string of high-profile collaborations.
What makes this announcement particularly buzz-worthy is DIIV's unconventional, deadpan marketing strategy. Forget traditional press releases or lead singles; the reveal came through a series of cryptic artefacts. Over the weekend, a pre-save page for "ZIRP!" quietly appeared on the band's Instagram, with Cook himself re-sharing a teaser on his stories. Adding to the mystery, some dedicated fans even received physical business cards in the mail. These cards featured a QR code leading to DIIV's website and, more intriguingly, a phone number: +1 229-798-9477.
Calling the number immerses you in a telemarketer-style message, declaring "ZIRP!" as nothing less than "the future of alternative multimedia entertainment." The voice rattles off classic startup imperatives, promising to "challenge assumptions," "create entire new categories," and "think on a global scale." This unique approach has already sparked discussions within the DIIV community on Reddit, stirring excitement and speculation.
A. G. Cook's involvement is also a major talking point. The producer has been on an incredible run this year, contributing to significant projects like his side project Thy Slaughter, his triple-album "Britpop", and extensive production work on Charli XCX's "Music, Fashion, Film", as well as the soundtrack for her mockumentary, "The Moment". His influence is expected to bring a fresh and innovative sound to DIIV's signature style.
"ZIRP!" follows DIIV's critically acclaimed 2024 album, "Frog in Boiling Water", which was produced by Chris Coady. Formed in New York in 2011, DIIV has maintained its current lineup since their 2019 release "Deceiver", featuring Zachary Cole Smith on vocals, Andrew Bailey on guitar, Colin Caulfield on bass, and Ben Newman on drums. With a new album and such an intriguing rollout, DIIV is certainly capturing attention and setting the stage for what promises to be a memorable release.
