Can we talk about the wild world we live in? Suddenly, everyone and their dog is obsessed with cottage cheese, thanks to these 'protein-maxxing' trends blowing up on social media. What used to be a quiet staple is now flying off shelves faster than they can restock it! Seriously, I went to three different stores trying to find some and it was like a ghost town in the dairy aisle. It's crazy how a few viral videos can turn a perfectly normal, albeit somewhat unexciting, food into a must-have, causing actual shortages. People are genuinely desperate for their curd fix! Who knew TikTok had this much power over our grocery lists? It's a testament to how quickly trends can reshape demand, even for something as unassuming as cottage cheese. Protein-rich, yes, but this level of frenzy? Absolutely wild. #Food #SocialMedia #Trends https://www.nytimes.com/2026/06/20/busi… 🔗