Sociology

Feeling exhausted by the pressure to brand yourself online? As a sociology student, I explored the myth that everyone needs a personal brand. Let's talk about intentional unoptimization and finding peace in our digital l Lately, it feels like every other online article or podcast tells me I need a ... Read full article.

A horrific incident unfolded in Thailand on Friday when a 14-year-old student went on a deadly rampage, first killing his grandparents at home before opening fire at a school campus, claiming the lives of five more people. Authorities reported that at least 23 individuals were also injured during ... Read full article.

Is digital comfort a trap? Join me as I dive into why talking to chatbots feels so good yet leaves us feeling so empty. It is time to talk about the uncanny valley of our social lives. Last Tuesday, I sat in a crowded coffee shop and noticed something that felt like a scene from a sci-fi movie. A ... Read full article.

Are we actually liking cringe things, or was the irony just a shield? Ananya Mehta deconstructs the death of the cool persona and the rise of post-cringe vulnerability. For years, the internet operated on a hierarchy of detachment. To be cool was to be fundamentally unaffected. We lived in a world ... Read full article.

Mass layoffs are more than budget cuts. They are a wake-up call about the hollow promise of corporate loyalty. It is time to stop performing and start reflecting on our worth. I was sitting on the train last Tuesday, scrolling through the usual mix of tech news and humble-brag posts, when I saw it. ... Read full article.

Ever felt lost in translation even when speaking the same language? Ayesha Khan decodes the hidden meanings behind everyday rituals and the beauty of being misunderstood. Have you ever been in a situation where you said no to a second helping of food, but your host put it on your plate anyway? To an ... Read full article.

Ever noticed uncomfy benches or spikes? It's not just design. Uncover how hostile architecture is a deliberate economic strategy shaping our cities & who belongs. #UrbanDesign #CityPlanning Look around your city. See those oddly sloped benches, the segmented seating, or the strategically placed ... Read full article.

Forget flashy luxury! Gen Z is redefining social status with 'anti-signal' aesthetics – think thrifted cool, understated vibes, and a conscious rejection of overt consumption. Dive into the trend shaping youth culture! We live in a world obsessed with signals – the brands we wear, the cars we drive, ... Read full article.

Social media has become an undeniable force in our daily lives, but its pervasive influence is sparking growing concern, particularly regarding its impact on younger generations. A recent opinion piece by Maddy Mussen highlights the overwhelming nature of these platforms, even for adults with a ... Read full article.

Drowning in algorithms and subscription fatigue? Gen-Z is ditching the screen for vinyl, DVDs & real books. Why are young people craving tangible media in our digital age? Dive in! Remember a time before endless scrolling, before every movie and song lived in a cloud you never truly owned? For ... Read full article.

Are "Trad Wives" a return to tradition or a modern social construct? We dive into why this trend is captivating even tech CEOs in blue states. It's more complex than you think! The "Trad Wife" ideal has been making waves, sparking heated debates and endless online discussions. At first glance, it ... Read full article.

Is staying child-free the ultimate flex for Gen-Z? Explore how the DINK lifestyle is redefining success through financial freedom and personal autonomy. For decades, the standard roadmap for adulthood was simple: graduate, get a job, get married, and start a family. But if you look around lately, ... Read full article.

Is the babydoll dress a 90s feminist callback or a problematic trend? Let’s dive into why Olivia Rodrigo’s latest fashion choice has sparked a massive cultural debate over youth and aesthetics. The internet is currently divided over a piece of fabric. Specifically, the babydoll dress. When Olivia ... Read full article.

Are we really at the point where we need fuel vouchers to go on a date? Exploring why dating apps are giving away essentials to keep the lights on. Remember when the biggest hurdle in online dating was just finding someone who did not use a five-year-old profile picture? Those days feel like a ... Read full article.

Is your drink too fancy to be cool? Gen Z is trading craft cocktails for basic beer, and it is the most chaotic vibe shift of the year. For the last decade, our social status was measured by the complexity of our drinks. We wanted artisanal syrups, hand-carved ice cubes, and spirits distilled in ... Read full article.

Is the handshake officially a relic of the past? Let's talk about why the pandemic changed the way we greet each other in the workplace forever. For decades, the handshake was the ultimate litmus test of professional character. A firm squeeze meant you were trustworthy, while a limp palm signaled ... Read full article.

Friendship is often celebrated through visible moments: birthdays remembered perfectly, surprise plans, dramatic support during major life events, long messages written at the right time, or symbolic gestures that feel easy to recognize as meaningful. These moments matter, and they often become ... Read full article.

Among all relationships in life, sibling relationships often remain the least dramatic publicly and yet the most quietly permanent. They are built not through formal choice, romantic idealization, or carefully introduced friendship, but through years of ordinary shared existence: rooms, routines, ... Read full article.

The 90s shoe comeback on the 2026 runways proves our trend cycle is spinning out of control. We’ve consumed style so fast that the cringe factor has vanished. Is anything truly ugly anymore? If you thought you were safe from the clunky, questionable footwear of the 1990s, the Spring/Summer 2026 ... Read full article.

AI is moving into the group chat. Discover why we are trading human messiness for bot-filled chats and what it means for our social health in the digital age. Remember when group chats were just for coordinating dinner plans and sharing memes? Those days are fading fast. A new wave of social ... Read full article.

When Big Tech buys into queer subcultures, the community usually pays the price. Why Match Group’s latest investment is a red flag for digital cruising. Digital subcultures are born in the cracks of the mainstream. They offer sanctuary for the weird, the specific, and the marginalized. For years, ... Read full article.

Celebrities are finally admitting to their cosmetic work, but is this radical honesty actually helping us or just making the beauty bar even higher? Lately, social media feeds have shifted from polished red carpet photos to something much more clinical. We are seeing stars posing in recovery chin ... Read full article.

Ditching the traditional home for a life with friends? Discover why women are choosing cohabitation as a way to reclaim their time, money, and sanity. For decades, we have been told that the ultimate goal for a successful woman is the nuclear family. We were promised that a white picket fence and a ... Read full article.

Research shows single women in their 70s are the happiest demographic. It is time for Gen Z to stop letting dating app anxiety rule their lives and embrace the power of de-centering men. Recent lifestyle data suggests something that might shock traditionalists: the happiest demographic in our ... Read full article.

From the bedroom to the coffee shop: matching lounge sets are everywhere. Is this a legitimate fashion movement or have we finally given up on dressing up? Let's talk about the rise of the outdoor pajama. There was a time when leaving the house in your pajamas was considered a sign of a very bad ... Read full article.

From preppy knits to the $14 dupes flooding our feeds, why are we obsessed with looking like we have inherited a vineyard? Let's talk about the Old Money trend. The internet has a new obsession, and it involves looking like you have a trust fund you did not work for. Whether it is a crisp collar, a ... Read full article.

Why is everyone obsessed with looking like they have a billion dollars on a $14 budget? Let's dive into the truth behind the quiet luxury trend. Have you ever noticed how a single fashion choice can send the internet into a frenzy? Lately, it seems like we are all chasing the same goal: looking ... Read full article.

From heritage pivots to micro-trends, the 2026 style reports are here. But between aesthetic fatigue and the constant need to buy, are we finally ready to just opt out of the hype machine? Another season is here, and with it, the predictable flood of what we are supposed to be wearing. From ... Read full article.

From Selena Gomez and Benny Blanco to your own feed, why is Gen-Z obsessed with the performance of private life on Instagram? We dive into the era of the intimate dump. We have officially entered the era of the high-production intimate dump. Gone are the days when a celebrity relationship was ... Read full article.

Why are we obsessed with a version of the 1950s that only exists on Instagram? Let's dive into the reality behind the sourdough and floral dresses. If you have spent any time on social media lately, you have seen the aesthetic. It is all sun-drenched kitchens, handmade sourdough, and floral dresses ... Read full article.

From the White House to your daily speech, internet memes are taking over. Is this the end of serious culture or just a new way to communicate? There was a time when the internet was a place you visited, a digital room you entered and left. Today, the walls have crumbled. What we once dismissed as ... Read full article.

Ever feel like a tourist in your own birthplace and an outsider in your current city? Let’s talk about the messy, beautiful reality of living in the diaspora. I recently found myself standing in the middle of a grocery store in my parents' hometown, staring at a bottle of sauce I used to love as a ... Read full article.

Millennial feminism changed the world, but the rules are shifting. Are we seeing the end of an era or just a necessary evolution? Let’s talk about what comes next for equality. If you spent any time on the internet in the mid-2010s, you remember the energy. It was a time of bold manifestos, loud ... Read full article.

We worship the god we created, not the god that created us. I’ve been exploring a fascinating idea lately: What would happen if an AI started calling people out on their bullshit? People have tried role-playing with ChatGPT when it doesn't give them a response they want. Say I wanted to write a ... Read full article.