#InternetCulture

Every few months, the internet invents a new kind of woman. The “clean girl”, the “manic pixie dream girl”, the “sad girl”, the “femcel”. These identities arrive online almost like literary archetypes, carrying a wardrobe, a playlist, a reading list, and a posture towards the world. The “thought ... Read full article.

From office-siren to main-character, our obsession with adding -coded to every trend is flattening our personalities. Here is why we need to stop the categorizing and start being original again. We have officially reached a point where nothing can just exist anymore. You are not just wearing a ... Read full article.

Did 60 Minutes go too far with its looksmaxxing interview? Let's dive into the clash between internet subcultures and traditional journalism. The recent explosion of internet subcultures has created a massive rift between those who live online and the traditional media outlets trying to explain ... Read full article.

Why are we obsessed with a version of the 1950s that only exists on Instagram? Let's dive into the reality behind the sourdough and floral dresses. If you have spent any time on social media lately, you have seen the aesthetic. It is all sun-drenched kitchens, handmade sourdough, and floral dresses ... Read full article.

From Shaq’s fake DMs to Sabrina Carpenter memes, celebrity gossip is our new social currency. Here is why we love the drama and how it is changing internet culture. In the digital age, gossip has evolved into a high stakes economy where the truth is often less valuable than a good punchline. We have ... Read full article.